Starting out as a long-legged, long-handed sales rep at just sweet 17, Cheryl has dedicated over 30 years to advertising sales.
Working on the likes of Worksop Guardian, South Yorkshire Times, and the Rotherham Advertiser, Cheryl gained a credible reputation, building a loyal customer base who have moved with her new roles.
After a stint in local radio sales, Cheryl was then head-hunted to be the lead rep on Aroundtown, moving back to her favoured print publications.
Raising the profile of Aroundtown, Cheryl then made the choice to take over ownership of the magazine in 2013 – and has never looked back since.
With 30 years spent working in one town, its fair to say her time in advertising has seen a world of change – gone are the days of cut and paste advocate books.
Today, she has worked hard to turn around the business and proudly put her name to a magazine that people cherish.
She’s become a well-known face across the area. But what makes her tick?
A loving wife and mum-of-one, any spare time Cheryl has is spent on girly shopping days or trips out with the family. If not in sunny Sheffield, Cheryl can be found exploring another Mediterranean city or town.
She’s never watched a film in her life, and she never drinks a full cup of coffee. But all is forgiven as she makes the meanest chocolate cake around. The secret? Three times the mixture, apparently.